Principals is a creative and branding agency based in Sydney, Australia. Principals help clients embrace change through brand strategy, brand identity and language and brand experience. Their clients are big and small, corporate, government, professional services, education and not-for-profit. They’re business to consumer and business to business. They’re people who want to change. Whatever your branding issue, they approach it with the same curiosity, the same skills – and the drive to make your brand shine and to help your business thrive. For the last ten years, they’ve been regularly recognized with awards at the international REBRAND™ Awards. Principals are now the most rewarded agency in the Asia Pacific. It’s something they’re extremely proud of.