Cutwater is an independently owned full-service advertising agency based in San Francisco, California and they help brands find their cutwater — the sharpest visual and verbal articulation of the brand’s ideal. Their strategic and creative process is one where their multi-disciplinary teams of experts collaborate to hone in on what your brand can really stand for; its point of view on the world. They translate the brand’s cutwater across media and through technology; turning brands into channels and consumers into fans. Cutwater has done this for some of the most iconic brands in the world like Adidas, Jeep, Ray-Ban, LensCrafters and newer brands like Sunrun, Ariat and Strava.
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