Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spending to climb to the 1st position. Every action taken online has the potential to be tracked and measured, and the sophistication of search- engine ranking algorithms has risen to the task of using that information to …

At a time when many other segments of entertainment & media are experiencing slowing growth, the global internet advertising market continues to expand apace. Despite economic uncertainty in many countries and regions, spending on Internet advertising has maintained its momentum, as consumer demand for Internet access continues to grow globally, and high-speed mobile connections become …

Social media has become a primary tool for higher levels of fan engagement, directly driving lead generation through interaction and content sharing that is especially relevant to media companies. Social media marketing becomes one of the effective Internet marketing methods that utilize social networking websites as a marketing tool. The goal is to produce content that users …