Online shopping motivations can be categorized as hedonic and utilitarian motivations, shopping motivation factors are important to understand consumer behavior which plays a huge role in making purchasing decisions. Electronic commerce growth is increasing at a rapid rate and is replacing traditional commerce. The benefits of shopping online cannot be underestimated. The e-commerce offers internet users …

When it comes to mobile, many retailers focus primarily on sales transactions conducted through mobile devices, or mobile commerce. But recent a research shows that there may be a more effective approach for determining the impact of mobile and how it influences and drives sales in other channels, adoption of mobile devices by consumers is …

Understanding consumer behavior in online environments is the basic factor to build an effective consumer-retailer relationship structure. The internet now allows consumers to shop with convenience anywhere anytime via any available computer, tablet or mobile device on hand. Online shopping has become a common way for shoppers to purchase a variety of goods, products and …

Homegrown Canadian Retailers are struggling to compete with international rivals who have successfully moved into the Canadian market, with 77% of Canadians online shoppers have made a purchase from Amazon. eBay also grabbed its market share among Canadian younger generation up to par with elder generation. In the same context, The State of Canadian E-commerce …

Competition is no longer limited to local shops during business hours. Consumers today are shopping all the time and everywhere and in a truly global online marketplace, products can easily be purchased from retailers and manufacturers located anywhere in the world. Have you ever wondered about which are the biggest consumer concerns that are a …

E-commerce is alive and well and reaches a large majority of consumers across several behaviors while buying online is getting close to universal yearly. Mobile devices are increasingly becoming part of the daily life routine. This widespread use of mobile devices technology has attracted the attention of researchers and academicians to explore the ways and …