The e-commerce market in MENA Region is considered as one of the fastest growing in the world with the growth being predominantly lead by the GCC region. The Kingdom of Saudi Arabia is amongst the strongest contenders and the most attractive market for the growth of e-commerce. Online shopping penetration in Saudi Arabia has a …

Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases …

The internet and the adoption of new communication technology have made it possible for consumers to transcend time and place borders. Cross-border e-commerce, which refers to the digital purchasing on foreign sites, is risen steadily among both retailers and consumers. In the same context, PayPal in its 2018 Cross-Border Consumer Research digs into how and …

The cross-border shoppers are purchasing goods when they visit other countries (“touristic shopping”) or when they shop on the Internet to import goods, often from foreign websites. While cross-border shopping happens all over the world, the online consumer’s cross- borders purchases rate is growing daily. Take a glance at the top reasons to make an …

Online shoppers attitudes of making a ship back to a retailer are changing.  Although a majority of shoppers prefer to return items to a store, the percentage of shoppers who shipped back to the retailer is growing through the years. For many, it’s simply more convenient and flexible, and free shipping on returns offered by …

A payment gateway refers to the software that processes online payments, such as credit card processors and digital wallets. E-commerce platforms like BigCommerce incorporate payment gateways into their systems to provide a way to collect payments online. “Payment method” refers to the choices provided to shoppers at checkout. For example, the option to pay with …

It’s the dog days of summer and that means parents are starting their annual back-to-school shopping ritual, armed with their checklists from teachers and schools. They go to online stores & in-stores to find supplies and apparel their children needs for the upcoming school year. To better reshape your digital strategies for making the most …

Most parents get their kids’ school supplies list one month before school starts. Buyers start their research and purchase in July. The majority of back-to-school (BTS) shoppers make researches on mobile and buy in-store. So, retailers need to step up their game to compete in the new back-to-school shopping landscape. Read the major tips help …

Email marketing is one of the most effective ways to reach and engage your audience. It offers a higher ROI than other less direct channels. It’s widely used as an efficient and cost-effective method for new customer acquisition. So, building a subscriber list is fundamental to email marketing. In the same context, the subscription process …

May 10, 2017  Lucy Rendler-Kaplan Content helps your community and your audience relate to you – the more helpful and relatable you are, the more people want to begin a relationship with you. Isn’t that how you began most of your friendships, whether they be online or off, by relating and finding things in common …