Everything in the today’s business world begins with a content strategy which means the development, planning, creation, delivery and management of content. The process of strategic content includes main four stages (planning & ideation, creation & optimization, distribution, and performance tracking & audit). Find out the main insights from over 1,880 content practitioner personas across …

Fashion has always been a hotbed for innovation and today, tech is transforming fashion at a faster pace than ever. In the same context, Americans become more likely to shop online for clothing, footwear & cosmetics. So, whether you’re a business professional in such industries in the US, or simply someone trying to come to grips …

Marketing automation is the process of using software to perform repetitive marketing tasks designed to boost sales leads, personalize marketing content & messages and in the process, save marketers’ time and effort. The importance of marketing automation is reflected by 94% of the best-in-class marketers, surveyed by Ascend2, indicated that marketing automation is “very important” …

An online survey conducted by Edelman Intelligence in 28 countries on over 33,000 respondents revealed that there is a loss of confidence in information channels and sources. The report showed that media has become the least-trusted global institution for the first time, with trust scores of over 50% in only 6 nations, 5 of which …

Generation Z is a challenge since it appears that they behave differently from earlier generations and this behavior can lead to changes in consumer behavior. Here are some important factors to improve e-commerce sites conversion among Gen-Z: Available discounts are ranked as the first factor to improve conversions with a rate of 62%, while 58% of online shoppers …

Omni-shoppers are researching online before buying any product. The use of the search engines as their first line of research mean that smaller retailers or manufacturers have the opportunity to really let their SEO shine. 69% of surveyed online shoppers indicated that their first source of information about brands, products or services is the search engines, …

Want to Learn the Best Practices for Successful Facebook Advertising? Facebook Ad is where you’re creating different headline, image, text and CTA options for different devices and placements. Many advertisers giving up because they don’t know the best practices of creating ads that not only perform well, but also drive real results to your business. Advertising on Facebook …

Facebook ads don’t work like AdWords. There’s no desire. No one looking for a specific product/service to buy. Facebook takes a careful choreography of campaigns; different objectives all working towards the same end goal.4 Step 1. Awareness: Most people skip it. Which comes back to bite them later, when trying to drive conversions without the proper audience size …

Every brand has a reputation regardless if they think they do or not. Your brand is the sum of what people think, say and tell other people about you. Building a strong reputation is one of the best ways to protect your brand, helping your organization weather tough times or bounce back quicker from a …

May 10, 2017  Lucy Rendler-Kaplan Content helps your community and your audience relate to you – the more helpful and relatable you are, the more people want to begin a relationship with you. Isn’t that how you began most of your friendships, whether they be online or off, by relating and finding things in common …