The countdown to Ramadan 2018 has begun. Ramadan is less than one month away! Ramadan is the largest advertising moment in MENA For most advertisers, it is the busiest ad season of the year. Actually, the brand’s activities during Ramadan is reflecting on the rest of the year. During Ramadan, consumer spend increases by 53% This …

Amazon has already mastered the art of selling groceries and other essential goods online. The company took its steps in fashion game this year, and it’s paying off. But the question here is why do shoppers in the US buy clothing online? And how do they browse and purchase clothing online? 52.1% of shoppers in the US claimed that …

Most of the mobile consumers in the US can’t imagine life without a smartphone. 75% of those ages 25 to 34, and 72% of those ages 18 to 24 reported that they “definitely” or “probably” use their phone too much. 89% of respondents indicated that they first looked at their phones within an hour of …

E-commerce is a major reason why small and medium businesses (SMBs) in Australia use the internet with 36% of them use it to take orders and 47% use it to receive payments. Approximately three-quarters (74%) of SMBs surveyed take up e-commerce to provide better customer service, while 62% do so to improve delivery and 59% …

Saudi Arabia’s B2C e-commerce spending was estimated at SAR 29.7 billion in 2016 making the country one of the largest e-commerce markets in the MENA region. In 2017, 58% of shoppers in Saudi Arabia have shopped online at least once in the past. Most of these online shoppers have made a transaction during the 12 …

69% of decision-makers in the US increased their budget for mobile websites in 2017 in a way to provide the best mobile consumer experience. So, IT and marketing decision-makers in the US emphasized to build a strong foundation for content that can scale to meet the needs of different engines or for both smartphones and …

Holiday-related sales number may make visions of profit dance in marketers heart, but it also presents a huge challenge. More spending, more competition and much more marketing messaging for consumers should cut through the marketing noise. So, what can marketers do to stand out? Which approaches will break through all that holiday noise? Take a …

Building Valentine’s Day email campaign that your subscribers would fall in love with is all about knowing your audience and finding a strong way to elicit customer engagement. Follow the below points which guide you to make the excellent Valentine’s Day campaign ideas for email marketing: Making the right offer and provide the most suitable …

According to a study conducted by Return Path, more than 25% of email addresses in any company databases were classified as “inactive”, referring to email accounts that haven’t shown activity in 30 days or more. It’s vital to awakening these inactive or “sleepy” subscribers. The best way to do so is to run a reactivation …

May 10, 2017  Lucy Rendler-Kaplan Content helps your community and your audience relate to you – the more helpful and relatable you are, the more people want to begin a relationship with you. Isn’t that how you began most of your friendships, whether they be online or off, by relating and finding things in common …