Both retailers and consumer behaviour have affected by new technology innovations such as artificial intelligence, voice recognition, virtual reality and the Internet of Things (IoT). This made e-commerce and online shopping in Australia a highly tracked place full of analytics, statistics, behaviors and trends. In this context, a new survey conducted on both Australian online …

Consumers are steadily shopping online more than ever. China, Korea, India and the United States are the most active countries. They’re also more likely to shop cross-border than ever. In this context, the “2017 IPC Cross-Border E-Commerce Shopper Survey” sheds the lights on the global trends and drivers shaping cross-border e-commerce in a comprehensive way. …

People don’t like ads. And especially, they don’t like ads in online video clips. So, ad blocking seems to be a big problem for the digital industry. Furthermore, advertisers are challenging to reduce this phenomenon but they’re trying by delivering relevant ads, understanding audiences and improving the ad experience. Advertisers also are eager to collect …

In terms of online communication, when customers see banner ads or online promotion, these advertisements may attract customers’ attention and stimulate their interesting particular products. Before they decide to purchase, they will need additional information to help them out. If they do not have enough information, they will search through online channels, e.g, online catalogs, …

Banks that aim to win in the digital economy will need to master the digital technologies in creating new, winning business models. It requires a strong strategy to deliver relevant data in real-time to the various service layers that connect ecosystem players. Today, wholesale digitalization a significant feature for the banking landscape. However, banks should seriously …

While consumers are generally very satisfied with the basic banking services being provided through digital channels, their experiences with more complicated transactions are currently falling short of the growing expectations and digital demands. Today’s banking consumers have come to expect seamlessly connected, convenient and positive service interactions at every stage of the financial lifecycle, and …

November & December are filled with special marketing seasons. After the back-to-school (B2S/BTS) season, marketers should be ready for the Halloween, Movember, Thanksgiving, Black Friday, Cyber Monday, Free Shipping Day, Super Saturday and the Christmas Eve. Certainly, during all these events, ads and greetings dominate the internet. But to be highly reflected in your online …

Achieving high email performance is all about boosting user engagement. Even if it is increasing opens or conversions. Developing your email strategy will help you gain competitive advantage & save you from unnecessary stress. It’s time to begin planning your holiday email campaigns. Below are 7 ways to boost engagement in your holiday emails: Offer …

It’s the dog days of summer and that means parents are starting their annual back-to-school shopping ritual, armed with their checklists from teachers and schools. They go to online stores & in-stores to find supplies and apparel their children needs for the upcoming school year. To better reshape your digital strategies for making the most …

May 10, 2017  Lucy Rendler-Kaplan Content helps your community and your audience relate to you – the more helpful and relatable you are, the more people want to begin a relationship with you. Isn’t that how you began most of your friendships, whether they be online or off, by relating and finding things in common …