PlayStation, Xbox, Nintendo Wii, and more are all an evidence that the gaming technology has completely transformed into a huge market among players of all ages. The games industry has clear business incentives to take the lead in reshaping the digital media landscape shaded by on-the-go advantage offered by mobiles. Take a quick glance at the …

Field Agent has conducted a survey on digital shoppers who’ve made purchases through one of four retailers – Amazon, Walmart, Target, and/or Jet – during the six months that previous the survey. The results came to show precious insights into shoppers’ attitudes toward these 4 retailers. Which Products Do Shoppers Buy From Amazon, Walmart, Target, …

How concerned are consumers in the UK about cybersecurity and privacy risks in terms of healthcare data? Do they believe companies and the government are doing enough to protect their personal healthcare information? Do they feel they are in control of their digital healthcare data secure? And what does it take to win their trust? …

Gaming has long played a prominent role in the entertainment space, both on-and-offline. But recently, the gaming community has expanded significantly. With the definite increase in the computing power you carry around in your pocket, smartphone gaming has become a huge industry. Take a glance at the most used gaming devices by internet users: Smartphones …

While the main attraction of mobile shopping remains convenience, a significant number of Australians are shopping online to relax. Mobile shopping has become more engaging, Australian consumers are turning to mobile commerce not just for entertainment but also to unwind, making the phrase ‘retail therapy’ a reality. Take a glance at the Australian mobile shoppers attitudes: …

Digital advertisements are used to increase the brand awareness and brand exposure in the target market. Informing the potential customers about the brand and its products is the first step towards attaining business goals. While advertising’s priorities are increasingly focused on long-term customer relationships, the value of impressions and web traffic indicates that advertisers also remain …

Email marketing is one of the most effective ways to reach and engage your audience. It offers a higher ROI than other less direct channels. It’s widely used as an efficient and cost-effective method for new customer acquisition. So, building a subscriber list is fundamental to email marketing. In the same context, the subscription process …

Want to Learn the Best Practices for Successful Facebook Advertising? Facebook Ad is where you’re creating different headline, image, text and CTA options for different devices and placements. Many advertisers giving up because they don’t know the best practices of creating ads that not only perform well, but also drive real results to your business. Advertising on Facebook …

Facebook ads don’t work like AdWords. There’s no desire. No one looking for a specific product/service to buy. Facebook takes a careful choreography of campaigns; different objectives all working towards the same end goal.4 Step 1. Awareness: Most people skip it. Which comes back to bite them later, when trying to drive conversions without the proper audience size …

May 10, 2017  Lucy Rendler-Kaplan Content helps your community and your audience relate to you – the more helpful and relatable you are, the more people want to begin a relationship with you. Isn’t that how you began most of your friendships, whether they be online or off, by relating and finding things in common …