To achieve your marketing objectives, you need, for sure, to set an effective digital marketing plan contains a series of working tactics. Take a quick glance at the below points to be able to build your upcoming digital marketing plan based on the prior experiences of surveyed marketing influencers: Increasing lead generation and increasing sales …

“Digital Shoppers” are the most connected type of shoppers who purchase “everyday” items like groceries and household consumables online. Such kind of shoppers relies on e-commerce to satisfy many of their daily needs. Take a sneak peek at the top line findings of the digital shoppers in the US and some other countries: An Overview of …

Online shopping across all regions is booming in alignment with the key role of smartphones. Driving this uplift is a desire to find better prices and unique products with more choices, control and convenience. Find out a deep insight into online shoppers’ behaviors and preferences from 6 regions including the US, Asia, Europe, Canada, Mexico …

In the US, 9 out of 10 of online shoppers depend mainly on online shopping to buy apparel. In the other side, 74% of online shoppers are buying more than one-tenth of their groceries online, compared to only 16% who are doing so but for more than the half. 80% of online shoppers are buying groceries and household consumables …

Almost all shoppers around the whole word prefer to shop from marketplaces. Mexico grabbed the highest rate (99%), followed by Asia (98%). US (96%), Europe (96%) and Canada (66%) ranked the same level. There are many reasons to purchase from a marketplace, 67% of European shoppers prefer purchasing from a marketplace, not from a retailer to get …

Social media is a great focus for Australian B2B marketers, with half of them depend on social media targeting method to improve customer experience and overall effectiveness. 60% of B2B marketers have a documented strategy for content marketing and social media. In other words, LinkedIn continues to dominate the B2B social landscape, with 88% of marketers …

Want to Learn the Best Practices for Successful Facebook Advertising? Facebook Ad is where you’re creating different headline, image, text and CTA options for different devices and placements. Many advertisers giving up because they don’t know the best practices of creating ads that not only perform well, but also drive real results to your business. Advertising on Facebook …

Facebook ads don’t work like AdWords. There’s no desire. No one looking for a specific product/service to buy. Facebook takes a careful choreography of campaigns; different objectives all working towards the same end goal.4 Step 1. Awareness: Most people skip it. Which comes back to bite them later, when trying to drive conversions without the proper audience size …

Every brand has a reputation regardless if they think they do or not. Your brand is the sum of what people think, say and tell other people about you. Building a strong reputation is one of the best ways to protect your brand, helping your organization weather tough times or bounce back quicker from a …

May 10, 2017  Lucy Rendler-Kaplan Content helps your community and your audience relate to you – the more helpful and relatable you are, the more people want to begin a relationship with you. Isn’t that how you began most of your friendships, whether they be online or off, by relating and finding things in common …