Researches

UK Apparel E-Commerce in Q2 2017 | Criteo

There is a continuing shift to online of basics purchases like underwear and casual wear. There is also a great progress in omnichannel nature of apparel retailing. In the UK, 55% of Gen Z spend their own money on clothes and nearly one-quarter of UK sales in apparel and accessories now being made online. Find …

READ MORE

Real Estate in a Digital Age, 2017 | NAR

The world changes in the blink of an eye. In the past, newspaper ads were the main source for home buyers to find a home but now buyers have online listings and apps that let them search by location and neighborhoods. Read the top line findings to gain knowledge about real estate in a digital …

READ MORE

The State of Digital Healthcare in 2017 | HIMSS

The last decade has seen an explosion in delivering and managing healthcare. Many of innovations have been made possible due to the breakthrough in the field of software sciences and other technologies. Find out more about the state of digital marketing in healthcare in 2017: Websites were the top digital marketing method used at hospitals’ …

READ MORE

Digital News Report 2017 | Reuters Institute

Above half of social media users (54%) in the US follow politicians which equate to around a third of the entire US online population. In most countries, online news and television news are the most frequently accessed, while readership of printed newspapers has declined significantly. The biggest change occurred nowadays is the growth of news …

READ MORE

Trade Marketing in Transition, June 2017 | Criteo

Marketing at many product companies is divided into brand & trade. “Brand Marketing” is all about telling the story of the product and building awareness & demand. “Trade marketing” focuses on sealing the deal with shoppers depending on many ways. Get a better understanding on how marketers are adapting trade tactics & budgeting in an …

READ MORE

Evolution of Retail: 2017 Gen Z Shopper Report | Euclid

In the existing time, closing a store should impact the brand awareness in its surrounding area. The majority of shoppers would choose to shop at another brand if there was no physical store near them. It is important to set up a strong relationship with customers in areas surrounding the closed store, to redirect them to shop …

READ MORE

Twitter Q2 2017 Earnings Report | Twitter

Twitter is obviously the place where showing you what’s happening in the world and what’s being talked about. In this quarter, Twitter didn’t achieve a strong progress except in live video; a growth continued with a rate of 22%. Read the below and find out more about Twitter Q2 2017 earnings: Twitter monthly active usage …

READ MORE

Facebook Q2 2017 Earnings | Facebook

Last month, Facebook had its first-ever communities summit to talk about Facebook product roadmap focused on building what called “meaningful communities” which hold now over 100 million members in these groups. In the second quarter of 2017, the Facebook community reached a big milestone. All Facebook lines came to present new numbers and new opportunities. …

READ MORE

CPG & Grocery Trend Report: Clicks, Bricks & Broccoli, Q1 2017 | Criteo

Online grocery is finally starting to take off in the US thanks to a desire for simpler lives. It is also the only area expected to grow in Consumer Packaged Goods (CPG) sales over the next few years. Find out an overview of the state of online grocery in the United States and determine online …

READ MORE

Tech Adoption Climbs Among Older Adults, May 2017 | Pew Research Center

According to US Census Bureau projections, there are 46 million seniors those age 65 and older live in the US today accounting for 15% of the overall US population. By 2050, 22% of Americans will be 65 and older. Figure out the main points mentioned in terms of old adults’ adoption to new technology and …

READ MORE