STA Travel is looking for a Social Media Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage and take control of social networks (notably Twitter, Facebook, Pinterest, Tumblr, Snapchat and Instagram).
• Develop integrated, strategic social campaigns across owned, operated and paid media channels in collaboration with internal stakeholders social media strategy through competitive research, platform determination, benchmarking and messaging.
• Build targeted audience base across core social channels achieving quarterly growth goals.
• Cooperate closely with marketing, creative studio and content teams to refresh and maintain consistent creative across all STA Travel branded social sites.
• Lead the reporting on social media channel performance, learning from outcomes and audience behaviors to optimize content production and future media buys.
• Determine success criteria and evaluate results accordingly.
• Generate actionable insights from social media activities to inform brand strategy development.
• Research innovations and trends in social media incorporating them into STA’s social media presence as well as helping to drive best practice across the wider social media team.

Job Requirements:

• Minimum 3 years of experience in digital and social media marketing.
• Extensive understanding of local/global social media platforms and consumer consumption of each.
• Effective knowledge of (SEO strategies, optimization and measurement) is a huge plus.
• Excellent command of English language.
• Solid experience of using MS Office.
• Strong project and time management skills.
• Ability to work under tight deadlines with short turnarounds in a fast-paced working environment.
• Ability to work independently or as a part of a team.

About STA Travel:

STA Travel is the world’s largest student and youth travel company offering booking affordable adventures for awesome humans since 1979.