AdCanopus is looking for an E-Mail Marketing Executive. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Manage technical aspects of key marketing systems marketing automation, CRM, data services and lead management processes across those systems.
- Provide thoughtful and thorough support and guidance to marketing teams with the aim of driving deliverability and overall email campaign performance and conversion.
- Establish and maintain scalable processes that ensure best practices in campaign and lead management.
- Create and maintain metrics reports on marketing and engagement activities that detail their effectiveness and business impact.
- Create email marketing campaigns to promote products or services.
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
- Ensure messages are sent in proper form and template.
- Proofread e-mails for clarity and grammar.
Job Requirements:
- Bachelor’s degree in business administration, marketing, communications or related field.
- At least 2 years of e-mail marketing experience.
- Extensive experience and proven track record in managing all aspects of email campaigns and delivery through a major email service provider.
- Expert knowledge of email best practices around (deliverability, opt-ins, CASL and list management).
- Proficient knowledge of ESP such as (vertical response and MailChimp).
- Advanced understanding of CRM (Salesforce) and marketing automation (Marketo).
- Ability to articulate and champion email marketing best practices and standards.
- Excellent written and verbal communication skills.
- Solid knowledge of using MS Office.
About AdCanopus:
AdCanopus is amongst the digital marketing companies in India offering email marketing, lead generation and affiliate marketing.