Nowadays Millennials and Gen Z are not engaging brands on one single channel. There are multi-channel to meet consumers with the right message at the right time in the right place.
In North America, Millennials and Gen Z are most active on Facebook (Millennials: 65.57% vs Gen Z: 43.80%). They are active also on Instagram, Snapchat, Twitter, and Pinterest respectively, but Gen Z is much more active on these last 4 social platforms.
For more information, kindly check the “Generation Z vs Millennials: The Changing Landscape of Loyalty” full Report
EXAMINING GEN Z ATTITUDES & DIGITAL BEHAVIORS, Q2 2017 | GLOBALWEBINDEX
A MARKETER’S GUIDE TO REACHING EACH CONSUMER GENERATION, 2017 | YES LIFECYCLE MARKETING
SOCIAL MEDIA USE BY US GENERATIONS | PERSONAL MONEY SERVICE
43% OF US GEN Z SHOPPERS USE THEIR PHONES WHILE SHOPPING FOR TAKING PHOTOS OF PRODUCTS | EUCLID
EVOLUTION OF RETAIL: 2017 GEN Z SHOPPER REPORT | EUCLID
GENZ: NEW INSIGHTS INTO THE MOBILE-FIRST MINDSET OF US TEENS, AUGUST 2016 | THINK WITH GOOGLE