Digital media isn’t just about buying impressions, it’s actually about making lasting impressions on the people who matter. Consumers today demand – and expect – more personal and immediate brand experiences or they are quick to turn a blind eye. That’s way brands are increasing their loyalty marketing budgets and expanding their strategies beyond traditional programs to focus on customer experience and engagement.
Find out how to use the targeting precision of email to create amazing customer experiences through all digital customer touch points, with people-based marketing loyalty marketers can:
- Create powerful experiences across channels.
- Wow customers with relevancy.
- Reward at the right moment.
- Make loyalty programs worth it.
- Delight and incite more customer engagement.
For more information, please download the “Building Brand Loyalty in a Digital-First World” full guide.
3 Steps to a Winning Consumer Loyalty Strategy | Marketo
How People Discover, Use & Stay Engaged With Apps, Nov 2016 | Think With Google & Ipsos
55% of Retailers Think That Optimizing the Customer Experience is Their Top Priority in 2017 | BRP