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The State of Performance Marketing 2017 | AdRoll

Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimise their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models. The below rates Via respondents performance of over 1,300 …

64% use multi-devices to research for the same item | Marketo

Today’s consumers are everywhere. All year round, 60% of smartphone owners use their smartphones to browse on the go, according to eBay Enterprise User Research. And the same study found that 81% of consumers use more than one device type to browse/research products and 64% use more than one device type to browse/research for the …

Facebook Will Be the Most Important Investments Platform in 2017 | Reuters Institute

Facebook is considered to be the most important investments platform in 2017 with a rate of 78%, followed by YouTube with only a percentage 25%, then Apple News (14%). With regard to messaging apps, Facebook Messenger will be the most important investments app in 2017 with a rate of 78%, followed by WhatsApp (13%), then …

Premium Online Video Content in MENA, 2017 | Ipsos

The distribution of video content in the MENA region has been dominated by satellite TV operators to date. But there is a noticeable opportunity for the premium content generally and in specific for the over-the-top content (OTT) produced by such as OSN and MBC via the Shahid brand. In order to maximize the opportunity for the …

The Truth About Online Consumers 2017 | KPMG

Despite the rise of online shopping, e-commerce still makes up a relatively small percentage of total retail spending. So, retailers need to evolve to continue to draw customers into their stores and to compete with the online retailers opening their own physical outlets. A total of 18,430 global online shoppers were surveyed from 51 different …

Wooing The New Generation of US Fashion Shoppers 2016 : Fashion Flash Report | Criteo

More than 1,500 of US fashion shoppers were surveyed to provide insight into the demographics and psychographics behind their behaviors and trends. 52% of American online fashion shoppers purchase using smartphones or tablets while 48% shop only on the desktop. T-shirts, shirts, shoes, pants & accessories are the top 5 products purchased on the smartphone. …

Facebook & Google+ Hold the Highest Percentage of False Personal Data, 2017 | Mohammed Bin Rashid School of Government

Around 15% of Internet users in the Arab world said that they provide false personal information on social media. Facebook, Google+ and other Multi-purpose platforms contain around 40.4% of this false information, followed by Twitter and other Microblogging platforms (16%), then Instagram, Pinterest and other Photosharing platforms (10.8%).

Digital Has Contributed With the Highest Share in Advertising Spend in 2016 | CARAT

Digital has the highest incremental spend with a growing rate +13.6%, as it represented more than 90% of the total incremental media spend, and it is expected to contribute to $20.1 billion spend increase in 2017. This indicator offset by declines in Print media (Magazines & Newspapers).

2017 Digital Retail Innovation Report | Sailthru

Digital retail businesses must leverage technology across the organization to upskill and create an agile workforce that can operate efficiently and drive fast innovation. Read the below points to find out how the 200 marketers surveyed making sense of the possibilities artificial intelligence is bringing, what channels are getting a makeover, and what challenges are …

LATEST WORK OPPORTUNITIES

Video Production Intern

Lynks is seeking a Video Production Intern. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Internship Responsibilities: Assist with the end-to-end production process from planning to shooting, editing, and publishing. Contribute to a wide range of projects as well as create fun and engaging videos based on …

Lynks

  Egypt

Internship

CRM Copywriter

Viv Gordon Placements (VGP) is looking for a CRM Copywriter. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Influence consumers by delivering a clear message, as well as using your initiative to stay on top of new industry trends and incorporate them into campaigns effectively. Translate …

Viv Gordon Placements (VGP)

  South Africa

Full Time

Android Developer

Nahar Technologies is seeking an Android Developer. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Provide end-to-end support of mobile applications including system enhancements and upgrades, ensuring availability of applications to users, with minimal downtimes and/or errors. Design and coding programs; create and run test transactions; …

Nahar Technologies

  Kuwait

Full Time

UX/UI Team Leader

Naseej is looking for a UX/UI Team Leader. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Be accountable for the delivery, quality & success of the user experience for a product or business throughout the entire life cycle, including optimization & innovation with new features. Understand the …

Naseej

  Egypt

Full Time

Graphic Designer

Stratix Consultants is seeking a Graphic Designer. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community. Job Responsibilities: Working with a wide range of media and using graphic design software. Scheduling project implementation and defining budget constraints. Thinking creatively and developing new design concepts, graphics, and layouts. About Stratix …

Stratix Consultants

  Qatar

Full Time