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The Primary Metric To Evaluate Email Marketing Campaigns, 2017
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Digital Marketing Statistics & Metrics

/ Indicators / Counting Subscribers Is the Primary Metric to Evaluate Email Campaigns, 2017 | Smart Insights, GetResponse & JBH

Counting Subscribers Is the Primary Metric to Evaluate Email Campaigns, 2017 | Smart Insights, GetResponse & JBH

Digital Marketing | Global

Marketers use a variety of metrics to evaluate email campaigns & measure success. Counting the increase of subscribers number ranked the top of these metrics with a rate of 29%, followed by a rate of 21% goes to high-funnel engagement metrics. There is a rate of 23% of marketers don’t focus on any kind of metrics.

Counting Subscribers Is the Primary Metric to Evaluate Email Campaigns, 2017 | Smart Insights, GetResponse & JBH 1 | Digital Marketing Community

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