This report talks about the state of PR in 2020, as the lines between PR, social, digital, and marketing become more blurred. Therefore, this report will provide you with insights into how PR and marketing communications professionals across the globe measure their success, use the tools at their disposal today, and describe their roles. Without …
Since the outbreak of COVID-19, its impact on everything and the greatest global disruption we have seen in our lifetimes. Many things have changed starting with the lockdowns, travel bans and restrictions, besides the cancelation of conferences. When it comes to business, most businesses have been trying their best to get ready for the crisis …
Technology changes so rapidly that it’s hard to keep up. Every day, a new app, device or platform is piled onto the growing tech stack available to media, marketers, and communicators. Like it or not, future success relies upon the ability to utilize these new tools for analyzing complex data, engaging diverse audiences and measuring …
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