If you are someone who consumes a daily dose of videos on YouTube. You would be happy to know that the YouTube platform is finally rolling out more controls for what you see on the Homepage and also the recommendations in the Up Next bar. YouTube says that these updates will be rolling out for …
Video is a powerful medium that allows companies/brands to make a human connection and tell their company/brand story in a format that is easily accessible to their audience, and tells customers who they are and how they can help them. It is an undeniable fact that people of all ages like to watch videos. Videos …
Video Is an Incredibly Powerful Medium for Businesses: Video is becoming a fundamental part of any content marketing strategy, distractions are everywhere, especially on the Internet. So when you succeed in getting a customer to your website, it’s vitally important that you keep them there. Video is highly effective in getting visitors to stick around, …
There’s been an explosion of growth in video on social media in recent years. Video can be a successful investment for brands willing to learn how to use it. But making a video just isn’t enough: what do you do once your creative has been made? The second part of Wpromote’s Video for Social white …
More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to eMarketer, the US social network video ad spending is projected to reach $9.82B in 2019. Half of marketers are planning to increase their budget in digital video. It is worth to be mentioned that, …
The expanding role of video is forcing businesses to rethink how they empower digital marketing, content marketing, social media, email marketing, demand generation, customer marketing, and sales enablement teams to source and/or create video at greater scale. As a result, marketers will increase their investments with video production agencies and service providers with many also …
While video seemed like the answer to overcoming content overload and capturing audience attention, the competition for creating high-quality, engaging and compelling videos is growing. It is more critical than ever to make sure that these videos are a strategic and thoughtful piece of the overall content marketing mix. The products and services demos and …
54% of the general population in the US have watched a short-form video in the 3 months previous the survey. Plus 41% have purchased digital videos in 2017. But how can Americans discover the new in digital video content? The vast majority of the general population surveyed in the US (60%) said that they discover …