While students are mobile-first, spending much more time online on mobile phones, young professionals are not far behind, spending only 30 minutes less browsing via their phones. In this Infographic, GlobalWebIndex made a comparison between these two segments to profile students vs. young professionals. Here is a glimpse at the top line findings: Social Media …
Australian consumers are shopping online more than ever before and are doing and spending more online each year. They’ve become increasingly technology savvy. Hence, the Australian Small to Medium Businesses (SMBs) are responding to online growth and expanding their knowledge accordingly. In this context, the Yellow Digital Report sought the Australian consumers’ experiences and adoption …
Using content marketing in manufacturing organizations in North America is booming year over year, with 86% of this kind of organizations already use content marketing. 46% of them still in the young/first steps of content marketing maturity, while 30% are in the adolescent phase, and 22% are in the mature/sophisticated phase. Read more and gain …
Social media has become a primary tool for higher levels of fan engagement, directly driving lead generation through interaction and content sharing that is especially relevant to media companies. Social media marketing becomes one of the effective Internet marketing methods that utilize social networking websites as a marketing tool. The goal is to produce content that users …
The rise of social video allows this content to be shared easily and quickly, for example, current news stories can be shared widely across social media platforms making these attractive content pieces for advertisers. Video advertising is a commercial that may appear before, during, and or after a variety of content including streaming video, animation, …
Boosting sales still the key catalyst behind using social media for both small, medium and large businesses. In Australia, social media presence in the business sector has reached the highest level recorded. 51% of the small and 58% of medium businesses have a social media presence, the proportion reached 85% for the large businesses. Among …
Social media has changed the way that all users use the web. Hyperlinks and search bars are being replaced by algorithms and apps that learn our tastes and preferences. Combined with the rise of mobile devices, people are more connected than ever before. Australians are checking social media more often, in more places. They are …
The latest generation of smartphones comes with a bunch of apps to get users to start, from email and photography to navigation, weather and video-calling services. Take a glance at the most used type of apps by the Arab region smartphone users: Social media applications are the most used type of apps used by Arab smartphone …