Outside China, YouTube is the most popular social platform. When it comes to visitors/users, YouTube overtopping the Facebook by 10-points to reach 95% among Gen Zers; which highlights the importance of video and entertainment to these young audiences. Facebook platform, Facebook Messenger, Instagram, Twitter, WhatsApp & Snapchat is also Gen Z’s favorite social media platforms.
67% of USA adults said they get at least some of their news on social media, with 27% of them doing that sometimes and 20% are doing that so often. While 66% of USA adults use Facebook, 45% of them get news on this platform, followed by YouTube – which holds 58% of all USA population – …
Nowadays Millennials and Gen Z are not engaging brands on one single channel. There are multi-channel to meet consumers with the right message at the right time in the right place. In North America, Millennials and Gen Z are most active on Facebook (Millennials: 65.57% vs Gen Z: 43.80%). They are active also on Instagram, Snapchat, Twitter, …
Some of the home buyers depend mainly on social media and online websites in order to find the suitable house or even gain information about properties. Facebook tops all these social media platforms with a rate of 80%, followed by LinkedIn with 71%, and then Google+ with only 32%. The Instagram lags behind all the …
Accessing social networks is one of the main purposes to use the internet. The vast majority of all Australians (84%) access the internet daily. 56% do so more than 5 times a day. Among all social networking sites used in Australia in 2017, Facebook remains at the top with a percentage reached 94%. Instagram comes …
When Instagram users were asked about the most influential social media platform on shopping habits, 50% of them choose Instagram. Facebook ranked the next with a rate of 23%, followed by Pinterest (22%). Twitter and Snapchat lag behind with only 4% for them.
YouTube tops the social media platforms used by regular fast food eaters with a rate of 92%, followed by Facebook with a rate of 90%. Instagram & Facebook Messenger ranked the third with rates of 63% for both of them and finally Twitter (60%).
On a scale measuring the best 5 social media platforms used for news in 2017, Facebook – as usual – ranks the top with a rate of 47%, followed by YouTube (22%), Twitter (10%), and then Instagram with only 6%. On the other hand, there are 23% of respondents reported that they use messaging apps …