Pinterest has announced the release of its new Pin format, which includes some functional tweaks, and separates each Pin element for more specific focus. Users have spotted the new format over the last few weeks. Pinterest explains: “Our updated look for iOS and Android makes Pinterest even more visual, with personalized recommendations front and center …
Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018, becoming more popular than social media giants such as Twitter and LinkedIn. The platform owes its speedy expansion to …
The various social media channels have greatly eased the reconnecting of old friends and making of new ones. Barriers are disappearing, social circles are growing with all this appeals to people’s need to connect with communities of like-minded people, or people with similar interest. Social networks have evolved into multi-media platforms, digital consumers are now …
Location-based technology seems to present a world full of possibilities for marketers. But it can also be a challenge, as new capabilities and practices seem to come to light every day. An example of this technology is Snapchat Geo-Filters. Snapchat introduced Geo-Filters, and since it entered the scope of view as the app increased in …
Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …
The Internet has become a great leveler of playing fields by bringing down the costs of connecting people to near zero. One of the most popular topics in social media marketing is how to get more followers, and not just any followers just real followers with no bots. Brands want to grow their followers authentically …
When it comes to communications platforms that are predicted to grow in relevance in the future, pictures tell the story. YouTube and Instagram, whose popularity is based on photographs and videos, are projected to be the big winners in an era of decreasing attention span. Social media use has increased among consumers around the world, …
The growth of social media has brought a communication revolution which inspired creating social relationships platforms over the Internet. It has also helped in expanding the social ties which have increased the psychological well-being among Internet users worldwide. In the present online landscape, consumers have been turning to the Internet and social media to express …