Tag: ROI of Influencer Marketing

According to a survey in 2015, marketers were receiving, on average, a staggering $6.50 return for every $1 invested. The best respondents were receiving an influencer marketing ROI of $20 or more, the other 70% of the respondents had an ROI of $2 or better. The conclusion of this survey is that the respondents considered …

Influencer marketing is growing into a very profitable industry. Influencers are everywhere on social media, it is becoming a full-time profession for many Internet stars, while celebrities are also finding additional income. One of the greatest challenges is choosing the right influencer. Does the influencer have a voice and a personality that’s a good fit …