Indicators
Targeting The Right Audience is The Biggest Challenge That Companies Facing Regarding Programmatic Advertising With a Rate of 31%, 2018 | Adweek
Programmatic advertising, with its ability to target users with known behaviors, is rightly heralded as a dramatic improvement on the old spray and pray of display advertising. But its implementation requires a healthy tech stack and marketing strategy. Last-click attribution is insufficient in showing the true value of programmatic advertising to marketing as a whole. Programmatic marketing …
Indicators
88% of the USA B2B Marketers Are Buying Online Display Ads Programmatically, 2018 | Dun & Bradstreet
The B2B customer journey is often much more complicated than the B2C path to purchase. Technology companies and data providers have needed to upgrade their platforms to deliver the kinds of lead-generation and content-focused campaigns that are necessary for B2B campaign success. Programmatic marketing is an automated bidding on advertising inventory in real time, for the …
Indicators
87% of Advertisers Agree That Original Digital Video Advertising is an Essential Part of Their Media Buy, 2018 | AdvertiserPerceptions & Iab
Original digital video content refers to programming not advertising that is professionally produced specifically for digital/online consumption. Ad spending on original digital video programming has been climbing rapidly in recent years and looks set to continue doing so, as advertisers eye the attractive profile of original digital video audiences. ODV viewers reported a higher level …