Tag: Online Purchases

Consumers want retail to be fast, simple and efficient. Whether shopping online or in a store, consumers are more likely to visit a retailer because they are looking for something specific rather than just to browse. This is particularly true for bricks-and-mortar. Take a glance at the in-store & online shoppers attitudes: 73% of surveyed in-store …

Augmented reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality is experiencing tremendous growth, and many real-world applications are enhancing today’s products and services. Augmented reality is a high priority for …

Augmented reality takes the digital information and overlays or combines it with elements of the real world. The ability to virtually try before you buy answers a key consumer concern as mobile shoppers still struggle with being unable to see what products will look like in their homes or in use or whether fashion items …

Despite the emergence of new communication channels, email remains the king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all marketing strategies. Whatever the case, promotional emails are one of the most direct and effective ways to get the word out and drive targeted traffic to your product …

The internet has radically transformed retail, both how companies sell and how shoppers buy. Groceries are in a class all their own they have characteristics that make them uniquely challenging to sell online. Take a glance at the most primary concerns for shopping groceries online: 69% of surveyed online shoppers indicated that they have quality concerns …

Consumer buying behavior that affects a purchasing decision is strongly influenced by various factors. There are several important factors that affect consumers to complete their purchasing process. Product reviews are ranked as the first factor that influences a consumer to complete a purchase with a rate of 87%, while 86% mentioned that customer loyalty discounts and offers is …

Canadian online shoppers also continue to shop across multiple channels by searching and buying on a single channel being the most frequently used method. 60% of surveyed Canadian online shoppers indicated that they use a single-channel as their purchasing method, while a multi-channel is ranked as the second used method with a rate of 40%. …

Almost all, 96% of online shoppers in Canada are making their purchases from marketplaces. 32% of Canadian online shoppers research more on a marketplace, while 29% purchase more on a marketplace. Better prices is ranked as the main driver of purchasing from a marketplace instead of a retailer with a rate of 61%, compared to …