Tag: Mobile Users

With over 48,7 millions of the UK population who access the internet in 2018, mobile devices’ consumption continues to grow steadily, with over 39 million of them use mobile devices. A recent study conducted by comScore & UKOM on the UK online users to better understand the online behaviour of them. Data revealed that there …

Over two-thirds of millennials use Samsung or Apple smartphones with high expectations for their devices. Scared of being disconnected, long battery life is the most important feature, followed closely by camera quality and shatter protection. 67% of the U.S. millennials are using their smartphones mostly to make phone calls, while 64% indicated that they are using …

In 2017, the smartphone penetration rate in the US has increased by 5% to record 82% after 77% in 2016. The highest increasing rate occurred among US smartphone users who age 45-54 years old, achieving 82% penetration rate in 2017 after 75% in 2016. But the category aged 18-24 years still has the highest rate …

Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. UKOM launched its quarterly report on the UK digital market; review the latest insights into the online population in the UK, its online behaviour, use of devices, as well as …

Mobile apps dominated all time spent on mobile devices in the USA with a rate of 87% versus only 13% for the mobile web. In turn, smartphones have witnessed an increase in time spent on mobile apps than mobile web (88% vs. 12%), compared to tablets which held 82% of its users’ time on mobile …

There are some activities that smartphone users in the US are doing more on their devices. “Adestra” conducted a study to tease out these activities. Data came to show that on an average base, all generations surveyed in the US are using their smartphones for texting; most of them are Baby Boomers – aged 56-67 …

The vast majority of all Gen Zers smartphone users in the US are using iOS and Android operating systems. They are almost equally with a rate of 42.3% for iOS and 41.3% for Android. Gen Zers females are much more preferable to iOS than Android – 46.2% iOS vs. 38.8% -, while Gen Zers males prefer the …

In 2016, there were 2.3 billion smartphone users globally which equal 31% of the total population. At the end of 2016, 2.8 billion smartphones were in use in addition to 260 million tablets. Samsung is the leading smartphone manufacturer with 859 million of all smartphones in use globally with a rate of 31%. Apple ranked …