Indicators
90% of IT Decision-Makers in the US Have a Mobile Website Suitable for Smartphones & Tablets, 2017 | Adobe
69% of decision-makers in the US increased their budget for mobile websites in 2017 in a way to provide the best mobile consumer experience. So, IT and marketing decision-makers in the US emphasized to build a strong foundation for content that can scale to meet the needs of different engines or for both smartphones and …
Indicators
Searching for Info. & Purchasing Dominates All the Mobile Web Functions Globally, 2017 | iab
Searching for information, purchase a product/service and booking service are more likely to be done on mobile web with rates of 76%, 47% & 45% respectively. On the other side, playing mobile games, contacting with others and listening to music are more likely to be done via mobile apps with rates of 83%, 75% & …