Tag: Mobile Optimization

Introduction In today’s digital age, your website is a critical cornerstone for your business’s online presence. Given the plethora of do-it-yourself (DIY) options available, creating a website for your business has become a common endeavor. However, the real challenge lies not in merely setting up a website but in ensuring it possesses the necessary qualities …

SEO has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, as well as being essential in securing high rankings for websites and profits for businesses. Exactly how essential, you ask? That’s thanks to over 70,000 of Google searches that are made every second which equals about 6 billion Google …

M-commerce is the buying and selling of goods and services through wireless handheld devices such as mobile devices, it is known as next-generation e-commerce, m-commerce enables users to shop online through their smartphones & tablets. As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass e-commerce as …

A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. Applications can further save users’ time by storing their preferences and using them to take proactive actions on users’ behalf. Businesses are using mobiles apps to improve their work functionalities. The aim of a …

There are many small and medium-sized companies feeling a little out of their depth when it comes to the digital transformation. Unfortunately, there is no one-size-fits-all approach when it comes to the digital era. But there is an approach for every company, and no firm has to embark on finding it all by themselves. Digital …

Mobile has greatly influenced the shopper’s decision journey. Retail apps, which formerly existed only to provide an e-commerce shopping experience on mobile, can now create a more compelling experience for shoppers by adding an in-store experience. Whether it’s to offset the show rooming trend, develop their e-commerce streams, or cultivate customer loyalty, mobile solutions are …

Mobile applications, or apps, are an increasingly important part of omni-channel retailing. While the adoption and usage of apps for marketing purposes has grown exponentially over the past few years. While mobile web browsing is incredibly popular, apps play an important role in consumers’ mobile experience too. Brands may assume that app users are a …

Mobile marketing utilizes multiple distribution channels to promote products and services via mobile devices, such as tablets and smartphones. Both marketers and consumers begin their web services on mobile. Digital marketers, in particular, are excited to run mobile campaigns because they know that mobile users are motivated buyers. Retailers investing more in mobile marketing to drive sales growth to various …