Certain MENA markets are already facing their second wave of COVID-19 and numerous continue to be buffeted by the economic recession, recognizing new strategies for growth is necessary for brands. This year’s winners incorporate a variety of new ways that can help brands to build strong strategic frameworks that have growth baked in. Keep on …
The official definition of social media is continuously increasing and users are finding new ways to connect and share their interests. It is obvious that the concept of audio streaming changed the way music and audio content is consumed. Moreover, digital audio platforms are growing fast allowing everyday consumers to easily access favorite music along …
Millennials have a strong desire to remain informed about brands and building close relationships with them. Social media platforms have managed to bridge the gap between brands and consumers, making it easier for millennials to interact, engage & stay updated with news about their beloved brands. Staying positive on social media and connecting with customers …