There is a huge number of active users on social media platforms, every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. Moreover, in the U.S. alone, 77% of the population has a social media account of some kind. Because of these huge numbers, …
Gen Z, born from 1995 to 2012, are the first generation to have never spent a single day without the internet, cell phone or computer. For marketers, Gen Z holds a great deal of potential. Check out everything you need to know about Gen Z in below and how brands can reach them. Recognize their online …
Smartphone plays an essential role in digital commerce; 65% of consumers in the UK using their phone to order food or purchase non-essential items. More than 1 in 5 do so on a weekly basis. Find out how mobile devices are impacting the retail shopping experience for both consumers and high street brands: 98% of …