Researches
This Holiday, It’s Personal: 6 insights to save time and maximize revenue with a personalized approach | Mail Chimp
Introduction For many marketers, the holiday season isn’t just the busiest time of the year—it’s crucial for their financial success. A survey conducted by Edelman DXI for Mailchimp in June 2023 found that two-thirds of marketers estimate that the holiday season accounts for 21%-40% of their company’s annual revenue. This means that a significant number …
News
TikTok Shares New Insights into Holiday Shopping Trends to Assist in Campaign Planning
If you haven’t included TikTok in your holiday marketing strategy, then it is your time to do so. TikTok is a fast-growing video platform and right now it is a place for many young consumers, also, it’s increasingly driving the latest trends, which extends to products and consumer behavior as well. In light of that, …
Indicators
44% of Christmas Shoppers in the U.S. and UK Say They’ll Spend as They Normally Would This Year
It is that time of the year when brands are planning their Christmas activity. For many retailers earning up for the festive season, COVID-19 has cast doubt on future plans. As reported in the Christmas insights 2020 there is a percentage of 22% say their company has enacted pay cuts as a result of the …
News
New Ad Tools from Google to Retailers Ahead of the Holiday Rush
Google has announced new ad tools options for retailers ahead of the coming holiday season – even though it feels like a long way off. However, if you count the days Christmas is now only 114 days away! Additionally, consumer behaviors have been changing due to COVID-19 restrictions and lockdowns. Therefore, these new ad tools …
Guides
How Growth-Oriented Businesses Can Win the 2019 Holiday Shopping Season | Tinuiti
This year’s core holiday shopping season is six days shorter than last year’s. The compressed shopping period means that as a brand, you’ll have less time to capture the vast amount of consumer demand and less time to make an impact on customers. That makes it even more important for your creative and campaigns to …
Indicators
Amazon and Walmart Are the Top Gift Retailers in USA During 2019 Christmas | Field Agent
US holiday sales set to bounce back in 2019. According to eMarketer, the US holiday sales are forecasted to reach $1 trillion for the first time in years and US retail eCommerce spending will expand to $135.35 billion The Christmas shopping season is just three weeks away. It’s one of the top holiday spending events …
Guides
Using Ad Tech to Drive Holiday 2019 Marketing Success | Tinuiti
Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases. By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits. Capitalizing on the shorter holiday …
Case Study
How Icebreaker Drove Holiday Sales With Email Marketing | Case Study
During the Holidays, New Zealand-based clothing brand Icebreaker partnered with its email marketing agency, eROI, to successfully execute an 11-part email marketing campaign promoting Iebreaker and ultimately driving holiday sales. The campaign’s goal was to encourage consumers to purchase Icebreaker clothing as holiday gifts for their friends and family. The primary market for the campaign …