Ecommerce marketing is the process of promoting your store to potential customers using a variety of available marketing channels. The end goal is to acquire people who are interested in your products, make them visit your store and buy from you. There are myriad marketing activities that ecommerce experts say you should be doing. Sounds …
Whether you’re a retailer, a distributor, a brand or even a manufacturer, Google Shopping should be an integral part of your e-commerce strategy. Google Shopping was devised as a way to present entire catalogs without needing to process ads individually and is the perfect solution. Lengow has been operating on Google Shopping since 2010, and …
Merkle has launched its latest quarterly Digital Marketing Report (DMR) which has become one of the most highly regarded and frequently cited reports in the digital marketing industry. The report includes answers to crucial questions. For instance, how Apple’s Intelligent Tracking Prevention (ITP) 2.0 is impacting Google search audience targeting, how increased inventory for the …
Retailers’ marketing strategies depend recently on “Google Shopping”. But despite this channel provide effectiveness, it’s a difficult task to master. The good news is, there are new solutions and strategies to help. Discover the key 5 commandments for smart marketers: Find the right performance levels with machine-learned technology to identify the most relevant settings & …