Tag: Gen X

RetailMeNot releases new retail marketing trends report, conducted on more than 200 marketing decision-makers, revealed several key trends that are impacting the retail industry and change the types of marketing decisions being made in the future. Let’s cast a quick glance at these trends: Marketing Spend, Especially Across Social Media 89% of surveyed marketers plan …

Generation X are now spending an average of almost 2 hours a day on social media. It shouldn’t be hard to find them online, and once engaged, they can be a quick win for digital marketers who position themselves well to target this specific generation. In terms of the most used social platforms by generation X, …

Generation X, as mentioned in this study, are defined as internet users who say they are aged 35-53 in 2017 (born 1964-1982). They’re busy professionals who wield great spending power. Unlike younger consumers, Generation X aren’t digital natives. In reality, they’re a highly engaged audience, drawn to meaningful and purposeful interactions in the online space. …

The FIFA World Cup is one of the world’s most exciting sporting events. Almost half of the internet users around the whole world watch the World Cup on TV or online. The GWI survey asked the World Cup audience a number of questions about their attitudes. Let’s take a sneak peek: 18% of internet users …

Customers care more about your knowledge than they do about your products. That’s why marketers should pay more attention to the importance of transparency content to consumers. Transparency is more than a list of ingredients and materials, it’s about the source of ingredients, the manufacturing, handling and shipping of the product; and the sustainability, charitable and …

96% of all Americans have made an online purchase at some point in their lives and 80% have done so in the month previous the survey. Online shopping became just as popular as in-store, with 51% of Americans indicated that online is their preferred way to shop. But this doesn’t go hand in hand with data …

Over the last years, marketers have adapted to the boom of technology and the appearance of new various marketing channels, while considering how different generations of consumers are responding to these changes, from research to purchase and buying habits. Check out some of the factors that influence the purchasing decisions for Centennials: Gen Z, Millennials, …

Beauty Fans are defined as internet users who have a strong interest in beauty products, aged between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more. The below points explains the demographics, lifestyles and online behaviors of beauty buyers on a global scale: 23% of internet users …