Tag: Digital Marketing Revenue

Introduction For many marketers, the holiday season isn’t just the busiest time of the year—it’s crucial for their financial success. A survey conducted by Edelman DXI for Mailchimp in June 2023 found that two-thirds of marketers estimate that the holiday season accounts for 21%-40% of their company’s annual revenue. This means that a significant number …

Summary Develop a Growth Plan A growth plan outlines how your business will increase revenue by expanding market share with current customers or entering new markets over 12 months. It prepares you to seize opportunities and meet your objectives effectively. Supercharge Sales and Marketing The success of your growth plan hinges on strong sales and …

This report shows the impact of COVID-19 which was felt by large and small agencies across the globe. The survey results actually showed some interesting differences in the ways agencies were affected. Without further ado, let’s check the survey results. How Long Will The COVID-19 Impact Last? According to the survey, 57% of agencies are …

The key to any successful marketing strategy is to measure the results of a campaign to identify trends and improve ROI. It is important to start by setting measurable goals that hold teams accountable for meeting objectives and understanding the significance behind the data by creating a process structure that carefully monitors data, brands can …

Return on investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost. Take a glance at the most used technologies in measuring marketing ROI …

Globally, media advertising revenues grew by +5.7% in 2016, to reach $493 billion. The biggest contributors to growth were the US, China, Australia, and the UK. As a result of the 2016’s cyclical events (US elections, UEFA Football tournament, Olympic Games, Copa America) ad sales boosted despite lower than expected ratings. It worth to be …

Globally, digital advertising sales (display, video, search & social) grew by +17% to $178 billion in 2016. Mobile advertising also grew by +48% in 2016 to reach $80 billion, or 45% of total digital advertising revenue, and it is expected to keep growing to hit $215 billion, or 72% of total digital budgets.

North America is positioned as the region with the highest share of internet advertising revenue, followed by the Asia Pacific, then Europe, Middle East and Africa (EMEA). It’s expected that this arrangement will continue until 2020.