Researches
What Marketers Need To Know About Social Media Consumer Segmentation | HubSpot
Social media data, such as profiles, connections, likes, shares, as well as posts, can be used to create incredibly relevant marketing. The information acts as a road map to consumers’ preferences, interests, as well as beliefs. However, marketers face challenges in mining the data, identifying as well as creating valuable segments based on the data, …
Agency
Porter Holloway
Porter Holloway is a digital marketing agency that provides data services, web development, and lead generation services for B2B companies. They manage SEO, PPC, and email campaigns to generate more sales qualified leads for sales teams. Porter Holloway Scope of Services: Paid Media SEO (Search Engine Optimization) Content Marketing Marketing Automation Customer Data Platforms
Indicators
The Top Critical Challenges for a Customer Experience Strategy to Achieve, 2019
The customer experience is the sum of experiences that a customer has with an organization, from awareness to loyalty. A seamless experience not only has a positive impact on customer satisfaction and retention but also leads to higher share-of-wallet and recommendations. Thus, customer experience is an important driver of growth for your organization. The customer …
Researches
20th Annual POS Customer Engagement 2019 | Boston Retail Partners
Disruption and adaptation are changing the retail model and blurring the lines among retailers, brands, and wholesalers. Online pure-plays are opening brick-and-mortar stores and traditional retailers are experimenting with new store models and in some cases, expanded experiential brand strategies that include new revenue sources, such as services or food and beverage options. Retail is …
Indicators
Top Important Data Types That Consumers Care About, 2019
The privacy of personal information is an important area of focus in today’s electronic world, where information can so easily be captured, stored, or even shared. In recent years it has regularly featured as a hot topic in news media and has become the target of legislation around the world. Encryption offers the consumer no …
Indicators
Challenges of Using Customer Data for Better Audience Targeting, 2019
Audience targeting can boost a campaign’s performance by reaching people browsing websites, using apps, or watching videos. Customer data is information about the people who respond to advertisements, bought business’s products before or the people that visited the site these are the audience segments will be filtrated and targeted during future marketing campaigns. Data is a vital component of …