Tag: Content Marketing Success

Social Media Moves Fast and Content is Constant Social media is evolving at a breakneck pace, with 38% of consumers planning to engage on even more networks in 2024, as noted in a Q4 2023 Sprout Pulse Survey. Whether generated by social teams, influencers, users, or AI, each post—and the choice of what not to …

Team Structure Are businesses allocating sufficient personnel to their content marketing efforts? When we surveyed B2B marketers about how content marketing tasks are handled within their companies, the majority (76%) reported having a dedicated content marketing team or individual in place. Additionally, larger organizations were more likely to have such dedicated resources. However, most of …

WHY IS CONTENT MARKETING IMPORTANT? Content is the cornerstone of your lead generation strategy. According to the Content Marketing Institute, content marketing is “the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the goal of driving profitable customer action.” Consider content as …

Why does a documented content marketing strategy matter? The vast majority of content marketers operate without a documented content marketing strategy. However, research from Content Marketing Institute/MarketingProfs indicates that having such a strategy can yield significant benefits. Marketers with a documented content strategy tend to perceive themselves as more effective in their content marketing efforts, …

Content Operations Planning Is Too Important To Overlook How extensively does your brand utilize content? From sales materials to marketing campaigns, clear and compelling communication is key. Can your content team meet these demands while aligning with your strategic goals? Crafting a high-performance content engine requires strategic focus, defined roles, optimized processes, and the right …

Introduction  WHY LAUNCH A CONTENT MARKETING PROGRAM? Content marketing, along with content-driven experiences, has emerged as a potent tool for marketers to add value to businesses. However, many marketers lag in establishing a cohesive vision and processes for crafting such experiences, treating content as a side project rather than an integrated organizational process. CONTENT-DRIVEN MARKETING …

Becoming adept at content marketing writing is a journey of refinement, not an instant fix. While there’s no magic formula or technology to effortlessly transform drafts into captivating content, continual improvement is achievable. This guide, compiled by seasoned marketers, offers systems, exercises, and insights to enhance your storytelling, streamline creativity, and amplify the impact of …

Every business possesses its unique goals, values, assets, and circumstances. Nonetheless, we can glean insights from marketers who have ingeniously tackled business challenges through content. The 35 examples in this e-book showcase content marketing‘s boundless potential. Spanning B2B and B2C realms, these projects feature diverse content types and tactics across various platforms and channels, catering …