Tag: Buying Cycle

Marketing campaigns make companies memorable. They promote a focused effort that guides current or potential consumers towards the desired action. Also, they give brands identity, personality, and emotion. Years ago, running a marketing campaign meant writing a check, developing creative, and crossing your fingers that results would follow. But today, the marketing channels that marketers …

Nowadays marketers need to produce a constant flow of new content (videos, ebooks, and webinars) for blog posts and social media updates. This content serves them in many ways. It improves their search engine rankings, drives traffic to their websites and helps to nurture existing leads. But it can’t be just any content. It has …