Tag: B2B Digital Marketing

Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. The growing demand for content puts pressure on B2B companies to publish regularly. But without strategic planning and development, the …

Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate, and B2B marketing is a lot different compared to B2C. For most B2B businesses, lead generation is often the most challenging aspect, and the most important factor in driving growth. …

Naturally, objectives and challenges for B2B digital marketers dovetail each other closely. Delivering quality leads is digital marketers’ primary objective while generating traffic and leads is the most commonly reported challenge among marketing professionals, one of the biggest hurdles for a B2B organization is that the audience is typically restricted to a very small pool. …

While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for digital campaigns, conversions remain the most used metric by marketers to judge the performance of their efforts. Traffic, ROI, and lead volume (both marketing-qualified leads and sales-qualified leads) each constitute an important KPI. Falling costs associated with more efficient …

Smart B2B marketers are using multiple channels and tactics in order to generate leads. While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for their digital campaigns, conversions remain the most used metric that marketers are using it to judge the performance of their marketing efforts. B2B digital marketers …

Account-based marketing (ABM) is a marketing technique borne out of necessity. Since the 2000s, ABM has been around, but it’s seeing a rise in renewed interest lately. This is in direct correlation with the rise of marketing technologies like targeted display ads, marketing automation, or other digital tools that help make ABM much more effective. …

The old philosophy of digital marketing is a lot like fishing on a boat with a net. For example, you may be using social media marketing campaigns, direct emails, content marketing, SEO, etc. These can be great at catching plenty of fish. The problem is, that you’re going to catch all manner of fish, and …

The 12th edition of “The 2019 B2B Marketing Mix Report” launched by Sagefrog Marketing Group explains the state of the B2B marketing trends with data on the most important tactics, spending allocations, popular marketing methods and much more. In addition, all insights are accompanied by practical tips and commentary from industry experts. The Most B2B …