Tag: B2B Content Marketing

One of the most common ways to convert leads is by “gating content” which means that the prospect will need to fill in their data to get access to the content, it is defined as content that cannot be accessed, either by a human or a web index crawler, unless the user provides some information …

Video is key for B2B marketers, as it’s a dynamic way to engage buyers because it showcases your company’s big ideas. It also makes complex ideas simpler for buyers to understand and helps establish emotional connections and empathy better than any other medium. Video packs a lot of information into a small but eye-catching package. …

Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. The growing demand for content puts pressure on B2B companies to publish regularly. But without strategic planning and development, the …

Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate, and B2B marketing is a lot different compared to B2C. For most B2B businesses, lead generation is often the most challenging aspect, and the most important factor in driving growth. …

Creating a useful content that provides value for the targeted audience, can work to engage these leads and help build awareness for brands. Brand awareness is one of the most important benefits of content marketing.  Content marketing helps to improve conversions because it allows marketers to connect with and educate their leads and customers. Not only are working to …

In today’s digital world, people are inundated with a myriad of ads and messages. As a result, businesses are struggling to get their content noticed by consumers. In 2018, up to 61% of people have a general disliking of website ads, and for video ads, it is even worse. But put yourself in your consumers’ shoes …

The multi-channel distribution of content competency involves putting in place systems, managers and processes for coordinating, delivering, and tracking content across a wide variety of digital sales, marketing, and media touch points to improve market coverage, drive sales, and enhance the customer experience. Multi-channel distribution of marketing content is the key that improves the customer …

It’s not only the strong who survive the jungle but the well-prepared as well! The 9th edition of Australia’s most comprehensive report on B2B Marketing details the paths to follow – and avoid – this year. Keen to learn how? Well, the 2019 research report explores the B2B marketing practice in Australia, intentions and directions …