YouTube steps up its game and takes its presence to the next level as it opens its new YouTube Theater for business, a 6,000 seat performance venue, in Inglewood, California, where it plans to host a variety of live entertainment events.

That’s a fairly old school promo for a modern web business – “where swooping steel meets shining glass…”

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YouTube will be looking forward to hosting a wide range of events, that includes concerts, award shows, eSports competitions, and theater performances.

Not only that but also, YouTube Theater could become the main venue for conferences, maybe not right now because of the ongoing pandemic, but finally, YouTube Theater could actually become a great venue for corporate functions, with the linkage ack to YouTube’s app and tools providing additional capacity to maximize reach with your programming.

In light of this matter, YouTube notes that the venue includes live-streaming capabilities built into the infrastructure – “so performers can live-stream their events to billions of YouTube viewers around the world”.

It’s not weird to see YouTube growing like this because it is an extension of YouTube’s online presence and a physical symbol of the app’s growing status.

However, the move into a real-life venue looks like a critical statement, that underlines the app’s standing as one of the main entertainment and event tolls in the world today.

Of course, it is interesting to see what events YouTube will host, and how the in-built-video infrastructure translates to subsequent YouTube clips.

The first event is already planned at the venue and it is the Hollywood Black Comedy Festival, it begins on September 3rd, on the other hand, YouTube will also soon announce its inaugural “artist residency” for the space, and that will reportedly feature “one of today’s most popular music groups.”