More Than 3 in 10 of Internet Users Globally Have Used an Ad-Blocking Tool in 2017 | GlobalWebIndex
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32% of internet users globally indicated that they’ve used an ad-blocker on their desktop each month with 31% who did so on their mobile device. North America is the top region in blocking ads on the desktop with a rate of 38%, while the Asia Pacific tops all regions in blocking ads on mobile devices with a rate of 39%.
More than half of all ad-blocker users (55%) are falling into the frustrating segment – who block ads because they’re intrusive, take too much screen space, annoying or irrelevant – while 43% are selective ad-blockers.
A Graph Shows The Use of Ad-Blocking Tools By Region in 2017.
GlobalWebIndex
Market Research & Data Technology
GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
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