Household goods and furniture are the most expected purchases category to grow in the future. Furniture/home décor is more likely to younger age groups, while household goods and appliances are more likely to Baby Boomers.

This research was largely based on an online survey of 18,430 consumers living in more than 50 countries. The respondents were between the ages of 15 to 70 years, each having purchased at least one consumer product online in the past 12 months.