There are a number of motivation factors that contribute together or standalone when motivating someone for choosing to use ad-blocker. Likewise, ads are also mostly spread across all platforms, which makes it more annoying for the end user, while marketers are still struggling to find how they can target their audience well in so many regions and on various devices. When it comes to blocking digital advertising, generation-z is more adept at downloading ad blocking software.

Take a look at the generation-Z Internet users online privacy behavior, 2019:

• “There are too many ads on the Internet” is ranked as the top ad-blocking motivation by surveyed generation-z Internet users with a rate of 49%.
• Too many ads are annoying or irrelevant is ranked as the second top ad-blocking motivation for generation-z Internet users with a rate of 48%.
• 62% of surveyed generation-z Internet users are using a private browsing window.
• 51% of surveyed generation-z Internet users reported that they are using ad-blockers.

A Figure Shows Generation-Z Internet Users Online Privacy Measures, 2019.