Top Internet Users Motivations of Using Ad-blocking Tools, 2019
Consumer Behavior | Global
Nobody likes online advertising, but they exist because people understand that they are necessary. Millions of websites, including some of the largest internet companies, depend on advertising as their main source of revenue. Websites can control how many ads they will show, how intrusive or annoying the ads will be, their size, their position, and many more. All these affect the user experience and through the site browsing journey and how much disutility a user will get from these ads.
Take a glance at the top motivations of using Ad-blocking tools, 2019:
- Too many ads are ranked as the main reason for using ad-blocking programs with a rate of 48%.
- Ads are annoying or irrelevant is ranked as the second top motivation factor for using ad-blocking programs with a rate of 47%.
- Ads are too intrusive come at next as a motivation factor for using ad-blocking programs with a rate of 44%.
- Ads contain viruses or bugs & it takes too much screen space are also listed as motivation reasons for using ads blocking programs by surveyed internet users with a rate of 38%.
- Speeding up page loading time come at next as a motivation factor for using ad-blocking tools with a rate of 33%.
A Chart Shows The Top Motivations of Using Ad-Blocking Tools, 2019.
GlobalWebIndex
Market Research & Data Technology
GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
