How to Use This Guide

As you move toward adopting generative AI, it’s crucial to secure support for your investment, clearly define how you plan to implement gen AI, and grasp the risks and considerations—both generally and for specific solutions. This guide provides essential insights to help you:

• Develop a clear strategy for using generative AI
• Make a compelling case for integrating gen AI into your marketing team
• Choose the right, secure solution that meets your unique needs

Here’s how you can navigate the complexities to make a smart, scalable decision that drives impact for your marketing team.

Why Now?

The State of Gen AI in Marketing Organizations 

In the rapidly changing world of digital marketing, generative AI (gen AI) is proving to be a game-changer. Marketers are leveraging gen AI to create engaging content, improve communication, optimize search strategies, analyze data, and boost creativity more quickly and on a larger scale than ever before.

Generative AI tools have become essential for marketers looking to outpace their competitors. Many have been early adopters of gen AI, viewing it as a driver of enhanced productivity, creativity, and work quality. According to Grammarly’s 2024 State of Business Communication Report, 66% of marketers already use gen AI in their work—13 percentage points higher than the average employee.

Marketers Believe in the Power of Gen AI

Marketers are seeing significant advantages, saving an average of six hours each week—particularly noteworthy given that they typically spend around 42 hours weekly on communication and writing tasks alone.

For marketing teams, integrating generative AI is no longer optional; it’s essential. Teams that have taken a “wait and see” approach are already lagging behind. The key challenge now is to provide your teams with the right tools to experiment, refine, and ultimately standardize the use of generative AI across your entire marketing department. This is the only way to fully leverage the benefits of gen AI on a large scale.

Unlock the full potential of generative AI for your marketing team. Continue reading to explore actionable strategies, insights, and best practices. Download the comprehensive guide now to stay ahead in the digital marketing game!

• How to Use This Guide
• Why Now?
  • The State of Gen AI in Marketing Organizations
  • Marketers Believe in the Power of Gen AI
• Gen AI Use Cases for Marketing
• Customer Spotlight: How Zoom’s Marketing Team Boosts Productivity with Grammarly for Business
• The Opportunities and Risks of Gen AI for Marketing
• Questions for Your Gen AI Vendor
• Grammarly’s Ensemble Gen AI Model
• Grammarly’s Enterprise-Grade Security Approach
• Human First, Responsible AI

Number of Pages:

• 18 pages

Pricing: 

• Free