There are many things about branding that have changed over the last decade, it is obvious for people who work in the marketing business. Branding your business is not only a matter of implementing creative, clever, and timely ad placements. This “How to build a brand” guide will show you how to create effective, and …
Competitor analysis plays a significant role in the marketing industry. There’s no need to say that the first few months of 2020 has been crazy for everyone. The market has changed and offline industries experienced various changes, the best case scenario they had to make an emergency landing online. In light of that, the competitive …
When it comes to media monitoring, from the client’s perspective, one of the biggest challenges about switching to a new media monitoring service is having to train new staff to learn how to use it and to integrate it into their PR tech stack. Therefore, when companies switch to using media monitoring they have to …
What any organization wants is to communicate and engage well and effectively with its target audience. Videos training has proven to be an effective way to train employees. Effective training is a part of growing any organization, as it provides employees with the skills and knowledge to do their job to the maximum. Based on …
Consumers now expect more from brands, as we can see they want a personalized experience that speaks to them alone. that’s why consumer profiling is important. Marketing has always been challenging, therefore marketers need to develop customer and consumer profiles based on their interests, behaviors, attitudes, perceptions, and behaviors. That’s way consumer profiling or customer …
There is a lot to consider if you want to start your business and selling online. It requires a lot of effort and thinking from choosing a product to sell online or a service to provide, to growing your online presence. Along with, choosing a suitable platform for your online business and engaging with your …
Ups and downs are a typical thing everyone and everything faces. You might be having your business and you are facing some difficulties. There are a lot of businesses that went through a crisis. The most important thing about facing crisis time is to know how to manage it and get through it. Thus, it’s …
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