Introduction By 2024, 80% of technology products and services will be created not by traditional tech professionals, but by citizen developers using low-code/no-code tools (Gartner). Tools like WYSIWYG editors, visual coding suites, and AI are revolutionizing application development, and enterprise ecommerce is no exception. In the U.S., 80% of businesses already utilize low-code platforms. These …
Introduction Digital transformation means different things to different organizations, teams, and individuals. This variation exists because the impact and effort required by each group are unique. Despite this, a common perception is that digital transformation is a massive, daunting task. This misconception often prevents organizations from taking the first step in their digital transformation journey; …
The rapid expansion of digital content—the cornerstone of modern marketing—and the ever-changing demands of consumers require a strategic shift in how content is created and distributed. Artificial intelligence (AI) has emerged as a revolutionary force in the digital landscape, offering unparalleled capabilities to enhance creativity, personalization, and workflows. But are we moving too quickly? Are …
Anatomy of a Data Fall Federal privacy legislation is on the horizon, and third-party cookie deprecation is inevitable, even with Google’s delays. This shift means you need to adapt your campaign targeting and performance measurement strategies across channels now. Embrace first-party data to avoid putting your brand at a disadvantage. As the leader of Wpromote’s …
Introduction After the wave of digital transformation, what’s next? The rapid growth of e-commerce has made it easier for customers to shop globally, but it’s also made it tougher for brands to stand out. As we enter the Industry 4.0 era, where AI anticipates our needs and immersive technologies create new engagement opportunities, focusing on …
Why Digital Marketing Channels Are Crucial to B2B Growth Back in 2015, 89% of people researching B2B products used the internet, and that number has only grown with digital transformation. They’re using the internet in more ways, from search engines to social networks to videos. Every time a potential customer goes online to research a …
Notes on a Possible TikTok Ban TikTok has risen to social media superstardom, propelled by engaging user-generated content and a powerful algorithm that even challenges Meta’s dominance. IS THE U.S. GOVERNMENT SERIOUSLY CONSIDERING BANNING TIKTOK? The short answer: probably not. TikTok is deeply embedded in the cultural conversation, and both Congress and the White House …
The lines between channels are blurring… Not long ago, the types of media brands used to connect with customers were fairly distinct: search engines for information, image-sharing apps for pictures, and ecommerce platforms for buying products. But now, those lines are blurring. The boundaries between “channels” are more fluid than ever: social is search, retail …
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