This report talks about the state of PR in 2020, as the lines between PR, social, digital, and marketing become more blurred. Therefore, this report will provide you with insights into how PR and marketing communications professionals across the globe measure their success, use the tools at their disposal today, and describe their roles. Without …

80% of surveyed social data analysis professionals agree that social data provides unique insights that cannot be obtained from other data or research sources. Before delving deeper into the use cases of social media intelligence we need to know first what is it? What is Social Media Intelligence? Social media intelligence is the concept of …

Social media platforms are an important factor for an effective influencer marketing campaign, influencer marketing is no longer an isolated tactic executed outside of the central digital marketing plan. Instead, it is becoming an integral part of the digital marketing media strategy mix. Increasing brand visibility, building authority and connecting new audience is one of …

Brand influencers are storytellers for the digital age. They have the ability to tell stories that resonate with their audiences. By partnering with brand influencers, brands can leverage influencers’ storytelling expertise to achieve business goals. A successful social influencer has the potential to shape an audience’s awareness, actions and purchase decisions in ways brands cannot. …

How do we plan and execute, measure and analyze our digital marketing campaigns? That’s an impossible question to answer with a single solution. Creating your marketing strategy is your first challenge. Your second is drawing up your marketing plan. This eBook will show you how to determine your goals, find your voice, target demographics, analyze …