The holiday shopping season is the greatest sales period for retail for the whole year. But what keeps people coming back after the holidays?!! If they visit your store for a Black Friday deal, what could make them stay loyal?!! Criteo conducted global consumer research and crunched data across 1.9 billion active monthly shoppers to …

“Ramadan” is the most special month in the Middle East region, also marks the most unique time of the year for retailers and brands. During these thirty days, marketers soar their marketing activities as a result of the increasing consumption. So, in a way to make the best during the sober month, read the below …

“Ramadan” just like Christmas has become a season of increased consumerism and shopping. In Turkey, This holy month has its significant impact on retail sales and travel sales too. But what’s the effect of Ramadan on both retail and travel sales, when are the peak sales periods, what are the top performing retail sub-verticals, and …

Conversion is the ability to get people to buy things from the online store or converting visitors into customers. It can also mean getting people who visit the store to take other actions that might lead to future sales. The conversion rate is the measuring of the quality of the traffic that the website is …

For many couples, Valentine’s Day is an important date to celebrate their love by taking a romantic trip, going out for a romantic meal or exchanging special gifts. For others, it’s an expensive and hollow annoyance. For retailers and marketers, Valentine’s Day is the first major sales date of the year. Criteo delved into its …

Marketing budgets are increasing. More money is being spent on digital, at the expense of traditional advertising channels. The marketing budget is a marketing plan in terms of costs. It is an estimated amount of cost that will be required to promote products or services. Generally a part of a marketing plan and a crucial part of the marketing process. Take a glance at the global …