Digital Marketing Researches & Reports

The Mobile Economy: Europe 2018 | GSMA Intelligence

| Europe

Europe is the most highly penetrated mobile region in the world. As of year-end 2017, 85% of the European population – 465 million people – subscribed to mobile services just above North America and CIS. The total addressable market for the region’s mobile operators is approaching saturation point, with the largest mobile markets – France and the UK – accounting for most of the new unique subscribers.

GSMA Intelligence has launched ‘The Mobile Economy: Europe 2018′ highlights how mobile is driving growth and innovation across European countries.

Top Line Findings of the 2018 Mobile Economy in Europe:

  • Coverage of 4G services passed 97% of the population at the end of 2017 and will grow to 98% by 2025.
  • Looking out to 2025, Europe’s mobile revenue is forecast to be roughly stable across many markets (143 billion in 2017 vs. 144 in 2018).
  • Total (cellular and non-cellular) IoT connections in Europe will increase almost three-fold between 2017 and 2025, reaching 4.9 billion, from 1.7 billion in 2017.
4G and smartphone adoption in certain European markets 2018 - The Mobile Economy Europe 2018 - GSMA Intelligence

A Figure Shows the 4G Vs. Smartphone Adoption in Certain European Markets in 2018

Content of “The Mobile Economy in the Europe” Report:

  • EXECUTIVE SUMMARY
  • INDUSTRY OVERVIEW
    • Limited headroom in European subscriber growth
    • 4G migration continues with untapped potential in some markets
    • Much expected as operators begin their 5G journeys
    • Revenue and CapEx outlook
    • Evolving mobile market structures
  • MOBILE DRIVING GROWTH, ENABLING INNOVATION AND FORGING A DIGITAL EUROPE
    • Mobile’s contribution to economic growth and jobs
    • Consumer engagement with mobile services
    • Mobile operators facilitating and driving innovation across the region
  • POLICY INFLUENCING TECHNOLOGY DEVELOPMENT AND SHAPING THE FUTURE OF MOBILE
    • Reforms to drive digital evolution
    • Aligning data protection and privacy regulation
    • The forthcoming Cybersecurity Act

Number of Pages:

  • 46 Pages

Pricing:

  • Free

GSMA Intelligence

The GSM Association is a trade body that represents the interests of mobile network operators worldwide. Approximately 800 mobile operators are full GSMA members and a further 300 companies in the broader mobile ecosystem are associate members.As part of GSMA, GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. The company's data covers every operator group, network and MVNO in every country worldwide and is considered the most accurate and complete set of industry metrics.
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