AdStage has released its Paid Media Benchmark Report Q3 2019. This is the inaugural report in a quarterly series aimed at benchmarking key metrics across social media advertising platforms.

This edition of the report contains key data from over 7.3 billion impressions and almost 80 million clicks powered by the AdStage platform.

You’ll gain insights and stats on CPC, CPM, and CTR benchmarks for Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, Google Ads, YouTube, Google Display Network, and Bing Ads.

Related:

• Paid Media Benchmark Report, Q1 2019 | AdStage
• Paid Media Benchmark Report, Q2 2019 | AdStage
• 2019 Social Media Benchmark Report | Rival IQ

Facebook & FB Messenger Benchmarks—Q3 2019

• The Facebook news feed median CPC is $0.57, which is decreased by 11% since Q2 2019.
• The Facebook market place ads’ median CPC is $0.55 and the median CPM is $4.50.
• The Facebook audience network median CPC is $0.42 and the median CPM is $7.29.
• The Facebook right-hand placement ads’ median CPC is $0.55 and the median CPM is $2.08.
• The Facebook Messenger ads‘ median CPC is $1.39, the median CPM is $4.63, and CTR reached 0.34%.

Facebook Marketplace Benchmarks, Q3 2019

Instagram Benchmark—Q3 2019

• Instagram feed ads’ median CPC is $0.83, while the median CPM is $7.00.
• Instagram stories placement ads’ CPC is $1.07, while the median CPM is $6.89.
• Instagram feed placement median cost of the CTR is 0.84%, while the median of the story placement ads’ CTR is 0.46%.

Instagram Feed Benchmarks, Q3 2019

Related:

• Instagram Marketing Trends and Benchmarks Report, 2019 | Iconosquare
• The 2019 Instagram Stories Research | Socialinsider

LinkedIn Benchmark—Q3 2019

• LinkedIn median CPC is $3.49, which is decreased by 19.8% since Q2 2019.
• LinkedIn median CPM is $8.23, which decreased by 3.1% since Q2 2019.
• LinkedIn median CTR is 0.26%%, which is increased by 30% since Q2 2019.

LinkedIn Benchmarks CTR, Q3 2019

Twitter Benchmark—Q3 2019

• Twitter audience network median CPC is $0.40, which increased by 21.2% since Q2 2019.
• Twitter’s median CPM is $$6.54, which is increased by 30.8% since Q2 2019.
• Twitter’s median CTR is 1.59%, which increased by 2.6% since Q2 2019.

Twitter Benchmarks CPM, Q3 2019

Related:

• How to Use Twitter for Business | HubSpot
• The Complete Guide to Direct Response Advertising on Twitter | Nanigans

Google YouTube Benchmark—Q3 2019

• Google Ads on Youtube videos’ median CPC is $2.09, which is decreased by 10.3% since Q2 2019.
• Google Ads on Youtube videos’ median CPM is $7.45, which is decreased by 7% since Q2 2019.
• Google Ads on Youtube videos’ median CTR is 0.36%, which is decreased by 5.3% since Q2 2019.

Google Ads Search Benchmarks, CPC, Q3 2019

Microsoft Advertising (Bing Ads) Benchmark—Q3 2019

• Microsoft ads median CPC is $1.99, which is increased by 27.6% since Q2 2019.
• Microsoft ads median CPM is $53.50, which increased by 0.04% since Q2 2019.
• Microsoft ads median CTR is 2.92%%, which is decreased by 11.8% since Q2 2019.

Microsoft Advertising Benchmarks CTR, Q3 2019

The Content of the “AdStage’s Paid Media Benchmark, Q3, 2019″ Report:

• Introduction
• About Adstage
• Methodology
• Facebook Benchmark:
  • News Feed
  • Right-Hand Placement
  • Marketplace
  • Audience Network
  • Messenger
• Instagram Benchmark:
  • News Feed
  • Stories Placement
• Linkedin Benchmark
• Twitter Benchmark
• Google Ads Benchmark
  • Search
  • Display Network
• Youtube Benchmark
• Microsoft Advertising
• Trends
• Insights

Number of Pages:

• 57 Pages

Pricing:

• Free

Methodology:

Benchmark metrics are representative of AdStage clients who utilize their products to manage and report on advertising accounts in the North American region.

They made no claims that their benchmark metrics are indicators of a network’s performance at large. Customers’ ad accounts that meet certain spend and activity thresholds are aggregated and summarized to produce median values across their client population.

A Figure Shows How to Read the Report’s Charts