All the data in this report mentions that the ongoing COVID-19 pandemic is heavily influencing TV and streaming consumption patterns in 2020. We can see that in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market. This Traditional TV and streaming report also looks at …
Marketers all around the world had to adapt to the new environment due to the COVID-19 pandemic. They had to create new ways of collaborating, communicating, and strategizing across organizations. Without further ado, let’s check the insights of the executive marketing leadership survey. Investments in Growth Marketing, Content, and Design Are a Future Focus: Based …
This report places the spotlight on image-conscious consumers defined as those who say they agree with any of the following statements: ” I like to look after my image\appearance” or “it is important for me to feel respected by my peers” besides disagreeing with the statement, ” I am indifferent to what is”in” right now/what …
2020 has been a year full of surprises and major world events, this 2021 topics and trends report analyze four regions and eight countries, exploring how COVID-19 is affecting communities and individuals. Without further ado, let’s get started. Australia: The Joy of Reading: Based on the 2021 topics and trends, almost three-quarters (72%) of all …
It is important to highlight those social media ads are the perfect method to boost any brand visibility on Facebook and Instagram, however, it is also a field that has evolved significantly during the past years. Without further ado, let’s go through this Facebook Ads report and answer some questions about the effectiveness of social …
The COVID-19 pandemic has shown us that there’s never been a stronger case for harmonized research. In this consumer trends 2021 research, we’ve found some of the strongest variables impacting both B2C and B2B behaviors have been when the coronavirus hit, the severity of cases, types of economies, besides climate. How The COVID-19 Pandemic Will …
2020 is a year of inflection; the pandemic, remote working, social justice, besides the influence of technology on work and society that have created challenges and opportunities politically, socially, commercially, professionally, and economically. Without further ado, let’s go through this B2B decision-maker report. Who Are the BETAs? According to the B2B decision-maker report, the name …
The COVID-19 pandemic has had a global impact on commerce however, its outcomes are highly diverse on a market-by-market basis. Not only that but also the economic confidence saw a massive drop in Q2 2020. Moreover, lockdowns all around the world encouraged people to expand their media consumption. It’s boomers specifically who have obtained new …
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