RESEARCHES

2018 Canadian E-Commerce Monitor | Ayima & Insights West

Homegrown Canadian Retailers are struggling to compete with international rivals who have successfully moved into the Canadian market, with 77% of Canadians online shoppers have made a purchase from Amazon. eBay also grabbed its market share among Canadian younger generation up to par with elder generation. In the same context, The State of Canadian E-commerce …

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Attitudes to Digital Video Advertising, 2018 | IAB Europe

In Europe, digital advertising is estimated at a €41.9 billion which continues to be driven by video and mobile. Indeed, digital video increased by 21.4% in 2016 to a market value of €3bn and now almost half of the digital video is generated programmatically (46.5%). Find more insights into the status of adoption and buy-side …

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Email-Driven Content Marketing, 2018 | Ascend2

Despite it is extremely popular that content marketing is the third most difficult strategy to put in place, marketers still are willing to try to make content marketing work for them. In terms of email-driven content marketing strategy, only one-third (34%) of marketing influencers, surveyed, indicated that their organization has already developed one, while another …

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Retail & Consumer Report – Ireland 2018 | PWC

PWC has launched the “Retail & Consumer Report 2018” that predicts Ireland to be the fastest growing Eurozone economy over the next 6 years to 2024. The study revealed that less than a third of Irish consumers expect to spend more in 2018 than they did last year. Find out more about the key five …

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The Ultimate 2018 Back-to-School Trends and Insights Guide | RetailMeNot

The back-to-school shopping season is the second biggest shopping event of the year next to the holidays. That’s why consumers are bound to spend more and retailers are bound to gain more. In 2018, RetailMeNot, Inc. surveyed more than 1200 retailers and consumers in a way to gain insights into the back-to-school shopping season in …

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2018 Back-to-School Survey: US Consumers | Deloitte

In 2017, the number of households with school going (K-12 grades) children in the US reached 29 million with 54 million children. This great segment grabs the retailers’ attention, especially during the back-to-school season. In 2018, the total back-to-school spending is expected to reach ~$27.6B, or $510 per household. Read the below points and cast …

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2018 Back-to-College Survey: US Consumers | Deloitte

In 2018, spending by parents during back-to-college (B2C) shopping season is expected to reach $25.5 billion, or $1,330 per household. In the same context, retailers need to take a closer look at parent planned spending during back-to-college shopping and understand what’s most important to parents when shopping. Consumer Spending on Back-to-College Trends College supplies (89%), …

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Back-to-School 2018: 1,001 Moms Talk BTS Shopping | Field Agent

Back-to-school shopping (BTS/B2S) adds up. The season is in full swing but retailers still have concerns about sales they expect. In 2017, the National Retail Federation (NRF) estimated the total K-12 back-to-school spending at $30 billion and it’s expected to reach $55 billion this year. Cut through the noise and be in the know of …

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Social Media Report 2018: Part Two – Australian Businesses | Yellow

Boosting sales still the key catalyst behind using social media for both small, medium and large businesses. In Australia, social media presence in the business sector has reached the highest level recorded. 51% of the small and 58% of medium businesses have a social media presence, the proportion reached 85% for the large businesses. Among …

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Social Media Report 2018: Part One – Australian Consumers | Yellow

Social media use is booming and has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. In Australia, 88% of Australian intern users have a social media profile. 62% of them use social media sites daily with 34% checking in more than five times a day. Be in the know …

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