RESEARCHES

Understanding Users Behavior in Social Networking in Saudi Arabia: A Survey, May 2017 | IJARCSSE

Social networking has become one of the most frequently used websites among overall kinds in Saudi Arabia, thanks to the widespread of the smartphone. And across all Middle East nations, Saudi Arabia has the highest number of mobile users on social media. Read the below and find out more about the top line findings of …

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The US 2017 Halloween Shopper | NRF

Halloween is an optimal time to capture the attention of consumers. Besides, it is one of the huge marketing seasons. In fact, it is one of the few times each year when nearly any brand can be as silly, scary, or strange as they like to be. More than 179 million of Americans (72%) are planning to …

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Infographic: How Local GCC Millennials Shop Online, July 2017 | YouGov

GCC region has witnessed a great shift in online shopping since the recent acquisition of “Souq.com” by online giant “Amazon”. 83% of Local GCC Millennials have shopped online in the 6 months previous the survey. Read the below brief and keep up with the changing trends of online shopping in GCC: Mobile phones (20%), clothes, …

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2017 Total Retail in the Middle East (UAE, Egypt and KSA) | PWC

There is an increase in monthly online customers – from 23% in 2013 to 29% in 2016. It seems that 2017 seeing game-changing developments not only in the sector but also with the industry players coming into the Middle Eastern retail market which is a ripe market full of opportunities. Take a deep look at …

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10 Hot Consumer Trends 2017 | Ericsson

Online video consumption is rising year over year, especially that the video views are increasing with the growth of video calls, online games and live broadcasts, besides the VR (virtual reality) which is currently the fastest growing form of video traffic. Take a sneak peek of the top line findings of the market & consumers and …

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The State of Retailing Online 2017 in North America | NRF

Online sales now account for 11.6% of total US retail sales. Smartphones specifically drive much of the digital impact on retail sales overall. In 2016, smartphones impacted over than $1 trillion of total US retail sales or two-thirds of all web-influenced retail sales. Retailers must continually evolve and adapt to the increasingly empowered customers and …

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Infographic: South Africa Online, August 2017 | Effective Measure

The final numbers of internet consumption in South Africa at all levels have increased in a noticeable way than the previous year. Read the below and keep up with the final updates of internet landscape in South Africa during August 2017: Unique browsers (UBs) rose from over 43.097 million in August 2016 to over 44.148 …

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How Online Reviews Influence Sales Globally, Jun. 2017 | Spiegel Research Center

Online reviews have transformed the way consumers make purchasing decisions. They are more than just a way to gather information for shoppers, but they have the power to dramatically influence the purchasing decisions. But the degree of these reviews influence depends on a number of factors, such as star ratings, the nature & number of …

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Omni-Channel Retail in 2017 | BigCommerce & Square

Consumers have several internet-connected devices within arm’s reach. They don’t shop only online or in-store. They shop in whichever channel is the most convenient. So, retail marketing must change to keep up with this enormous advance. Read the below brief and get a deep understanding of how Americans shop; broken down into 4 retail types …

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Email Use in 2017 – EMEA Report | Adobe

Email is extensively used as a form of business communication and overall it is a highly effective and powerful communication tool. This survey shows that most of the white-collar in EMEA region are checking their work and personal email at least every few hours. Males and younger respondents – aged 18-24 years – are more likely …

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