How to Utilize This Report: TIP #1: ENGAGE YOUR AUDIENCE by transforming the charts and insights into your own unique content. TIP #2: UNCOVER STRATEGIES, TACTICS, AND TRENDS that are proving successful for other marketers. TIP #3: ENHANCE YOUR STRATEGY by applying data that aligns with your business needs. This Survey Summary Report is part …
DATA-DRIVEN MARKETING TRENDS 2024 In today’s digital landscape, utilizing data is more than just a competitive edge—it’s essential for marketers striving to stay ahead and adapt to their audience’s changing needs.” – Neil Patel, Digital Marketing Expert. Data is the foundation of effective marketing. Every year, marketers increasingly focus on leveraging data to create personalized …
Introduction Tech giants and other companies are expected to invest over $1 trillion in AI capital expenditures in the coming years, yet the tangible benefits remain uncertain. MIT’s Daron Acemoglu and Goldman Sachs’ Jim Covello are skeptical about AI’s payoff. Acemoglu predicts limited economic gains for the U.S. from AI in the next decade, while …
The era of enterprise reinvention is here As the pace of business accelerates, so does its complexity. Traditional organizations are not equipped for today’s rapid changes, and leaders recognize this. According to a recent Accenture survey, 90% of C-suite executives reported that their organizations are undergoing an accelerated digital transformation. Leading companies are leveraging technology, …
Introduction AfterShip conducted a survey to explore how estimated delivery dates (EDD) impact shopper behavior and attitudes. This report presents the data, analysis, and insights gathered from our online survey. A survey completed by approximately 500 shoppers worldwide Participants made an online purchase in the past 12 months Ages 18-75 Representing 51 countries Key Questions …
With the growth of social selling on platforms like TikTok Shop and the convenience of fast shipping from Amazon and Walmart, online shopping is booming. As trends shift rapidly, now is the perfect time to start an online business or expand your current offerings. If you’re wondering what’s trending for 2024, we’ve identified the most …
Introduction Apparel retailers are facing intense pressures from multiple fronts. The ongoing impact of the pandemic, the shift to online shopping, supply chain disruptions, and macroeconomic uncertainties have all compounded existing challenges. Fuel and raw material costs have surged, with cotton prices hitting record highs last year. Elevated transport costs, high return rates, and limited …
Introduction As high-tech companies adopt generative AI to boost efficiency and spark creativity within their own operations, they must also enable their customers’ AI experiences and drive new revenue streams. Achieving these dual objectives is challenging, but Accenture’s insights offer a strategic roadmap for navigating this transformation. In March 2023, Accenture released a report titled …
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