Marketing and advertising are becoming increasingly integrated, with a steady increase in depending on a myriad of data sources to personalize advertising and measure performance. Dominant channels – and thus budgets – are shifting, too. Increasingly, advertisers will rely on major platforms under Google and Facebook umbrellas to deliver their messages. There has been also …
The study conducted by MBR School of Government revealed that by 2021, it is predicted that 47 million new internet users, 45 million new mobile broadband users and around 160 million new social media users will come online in the Arab region. Many of the transformations are changing how societies in the region interact, how …
The modern B2B marketer is changing the way they work to generate new business and deliver ROI. They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds the …
RetailMeNot releases new retail marketing trends report, conducted on more than 200 marketing decision-makers, revealed several key trends that are impacting the retail industry and change the types of marketing decisions being made in the future. Let’s cast a quick glance at these trends: Marketing Spend, Especially Across Social Media 89% of surveyed marketers plan …
What customers want and what businesses think they want are often two different things. In the digital era, personalization has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Evergage and Researchscape International surveyed 300 marketing professionals from the US, the UK, India, Canada and Germany in 19 different industries …
Mobile commerce (mCommerce) in Australia may have begun as a convenient way to shop on-the-go, but has developed quickly into an entertainment experience. Mobile retail has shifted from convenience to entertainment as reading and writing reviews, product research, and virtual try-ons are an enjoyable pastime for many Australians, particularly with younger shoppers. The PayPal mCommerce …
2016 was a turning point for B2B’s use of programmatic technologies. Today, B2B marketers have a clear understanding of the benefits of automated ad-buying to making it an integral part of their marketing toolkit. They recognized that there was more to programmatic than simply retargeting. It could be used to build demand for B2B products …
PlayStation, Xbox, Nintendo Wii, and more are all an evidence that the gaming technology has completely transformed into a huge market among players of all ages. The games industry has clear business incentives to take the lead in reshaping the digital media landscape shaded by on-the-go advantage offered by mobiles. Take a quick glance at the …
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